Mild Seven to be renamed Mevius
Manufactured originally in Tokyo, by Japanese Tobacco Inc. There are 2 major brands of Mild Seven; The Original, and the Lights/Sky Blue. Both are pitched at the Marlboro market, being of similar tar and nicotine levels to their American counterparts.
The filters of Mild Sevens contain an 'Activated Charcoal' compound which apparently is more effective at removing impurities than standard fibre filters. Activated charcoal is the main thing used in 'Trainer Tamer Odor Eaters!
Author's comment "The standard Sevens are a very similar smoke to Marlboro, with a similar powerful hit on the throat, and a strong tobacco taste, but the Lights/Sky Blue bear no resemblance to any other brand. The tobacco is quite loosely packed, allowing a smoother inhalation, yet the nicotine hit is strong enough to sate your addiction. I originally started smoking these cigarettes when a friend visited Japan on business and brought some back. Since then, I have managed to maintain a regular supply from our distributor on the eastern part of the globe. If you are not lucky enough to be able acquire Mild Seven from where you lived, it may be worth buying some from us"
1 carton contains 10 packs. 1 pack contains 20 cigarettes. 7 Mg Tar and 0.6 Mg Nicotine.
Posted by KB on 13th Jun 2013
Great cigarette. I am a big fan of charcoal filter cigarettes and Japanese cigarettes I tried to find these Cigarettes in my country as I live in the UK.
Posted by Keith Chan on 9th Jun 2013
Unfortunately this time I received the made in Malaysia version. It is not as nice as the Japanese one, It really should state the place of manufacture on the website.
Posted by Keith Chan on 15th Dec 2012
This was the made in Japan packet and its very nice if you like a light cigarette.
Posted by Kai on 19th Apr 2012
Here's the thing about Mild Seven, it must be made in Japan in order for you to receive the proper effect. Very good, but I caution you to stay away from the eastern European manufacturing of this product, it is not the same. Also, try Sakura, another japanese brand, which is hard to find in Japan only, but also is good.