The ICEBALL™

Marlboro Ice Blast is a special, unique kind of menthol cigarette mainly because it has this special technology – A green ball called the ICEBALL™ which is at the upper part of the filter which you have to press to break before lighting and smoking the cigarette, to enhance the menthol taste and flavour of the cigarette. As quoted from a paragraph at the back of the cigarette:

“Supercharge your icy cold taste sensation by crushing the ICEBALL™. When you choose.”

I tried smoking with and without crushing the Iceball, and I found a significant difference in taste and menthol essence when the cigarette is smoked with the ball crushed. Without crushing the Iceball, the cigarette will have a similar taste to Marlboro Menthol Lights or Ice Mint. After crushing, it adds a cooling taste, similar to that of when you pop a Mentos Spearmint in your mouth. Yummy…

Once, I tore the filter and took out the Iceball without breaking it, just to see exactly how it looks and feels like. That Iceball feels like plasticine. And when I broke it, an oily liquid discharged from the ball. I guess that liquid is the one that’s doing the cooling work. I’m gonna drink it whenever I’m thirsty.

How to Crush the ICEBALL™

Well, it’s very easy. There’s a mark on the upper part of the filter of the cigarette showing an illustration of the Iceball. Press hard using your thumb and index finger (it’s easier if you use your nails) and you’ll hear a faint “pop” sound. A cooler way to crush it is to bite the area where the ball is using your upper and lower front teeth. It’s crushed – Now light up and enjoy your cigarette!

Marlboro Around the World

Marlboro Ice Blast is exclusively available only in Singapore, Japan and Hong Kong. Other countries have their own unique Marlboro flavours too, for instance Egypt has Marlboro Flavor Mix and Indonesia has Marlboro Kretek. Would like to try them someday!