Bentoel Internasional Investama is an Indonesian tobacco company. In June 2009, British American Tobacco, the world's second largest tobacco company, acquired an 87% stake in Bentoel. In early 2010, the company became a member of BAT. Later, BAT decreased its stake in Bentoel to 60% with the owning of Japan Tobacco's stake in Bentoel 40%
Bentoel Blue was re-launch in early 2007 with the new taste packaging (hologram-based paper).
Available in 16 cigarettes pack. Bentoel Biru (Biru means blue in Indonesian) offers its new taste sensation & rewards smoker by providing the sense of pride as being present Indonesian men.